How do you see the relationship between mental health and beauty evolving in 2025?
Our relationship with beauty and mental health shifts at different life stages. Right now, we’re in a tricky space with AI visuals dominating all platforms. We thought Photoshop was bad – but this is a whole new level of fake, and I believe both the youngest and oldest generations are especially vulnerable to it.
I hope those of us raising young children or supporting aging parents can teach them that almost nothing you see online is real anymore. I also think a wonderful counterculture will emerge in response – one that admires and desires realness. I hope health and wholesomeness become the new beauty standard.
What are your favourite sustainable beauty practices for 2025?
Choosing plant-based skincare and makeup already tips the scale in the right direction. Synthetic ingredients are cheap and easy to produce, but for too long the focus has been on packaging. The ingredients themselves also have a huge impact on the planet.
Less is more. Cleaner brands and ingredients may be more expensive, but you only need three products – not ten. Most of us have way too many things in our bathroom cabinets. If you can’t afford to buy from natural, independent ranges, you can still get a bottle of organic jojoba oil – and that will do a better job than seven or ten products from a high street brand.
Can you predict any emerging natural beauty trends for the upcoming seasons?
For me, the trend is to not be worried about the trend. Holistic beauty is becoming more popular and desirable, but it’s also becoming more marketed – and that comes with buzzwords and branding that don’t always live up to the standards we align with.
It’s easy to be tempted by aesthetics (I’m a sucker for pretty packaging), but staying focused on what actually supports your lifestyle and wellbeing is key. Not everything works for everyone, and staying in your own lane will always be the best trend.
–
For more natural beauty tips, skincare wisdom, and behind-the-scenes glimpses, follow Sjaniel on Instagram @sjaniel. Your skin will thank you!